One of the buzz words I keep hearing is “repurposing content”. One of the best ways to do this with books is in eBook and eAudio. eBook is simply that, an electronic copy of your book. Many times it is as simple as submitting a PDF to the vendor in order to have them publish the content electronically.

While the profit margin for eBook is still small, they cost nothing to produce and are another way for people to find your titles. By participating in eBook repurposing, titles are more searchable and more user friendly.

Where do you read an eBook? That’s the great thing. You can read an eBook everywhere. From your computer at your desk, your laptop, your book device – like Sony Reader or Kindle, and even from your cell phone. The portability and flexibility of the technology means that your eBook will travel with people much like a paper book would.

And, here’s another bonus. While I haven’t seen any hard and fast statistics, the general concensus among publishers is that eBooks INCREASE paper copy sales! Not decrease, but increase. When a person falls in love with a book in digital format, they seem to be more likely to purchase the paper copy down the road. Also, if this is the first thing they have read by you and they like it, readers are likely to search for more titles from an author they met in eBook. How exciting would it be to have someone read your eBook and next time they go to a bookstore, they pick up something else by you?! That would be pretty cool!

So, spend some time getting to know this new technology. If your book is in PDF then your book can be an eBook! Increase your exposure, your portability, and your reach into new technologies by participating in eBook.