When we talk about books, whether large publishers or independents, Amazon is synonymous with books.  And now that brand is being enhanced by a new relationship with Shelfari.

If you haven’t been to Shelfari, they are one of the top “bookshelf” sites on the web. Like other bookshelf websites, on Shelfari you can report what you are reading, post a status about how far along you are in the book, post reviews, join discussion groups, learn about the authors and use many more great interactive tools. Shelfari also has the Author Unbound feature which allows authors to have their own webpage.

In a recent email from Shelfari they said that, “…now Shelfari and Amazon will work hand in hand to create innovative new ways to enjoy the books you love.” As of right now, I haven’t found a clear explanation of what the integration will look like but I am sure that the user experience will benefit from this exciting combination.

So, keep your eyes open on Amazon for integration with Shelfari and vice versa.  If you haven’t created a bookshelf, then get one started now.  If you are an author, make sure that you have signed up for an author page so people can learn more about you and your book!

Who knows, maybe some day we’ll see Shelmazon or Amafari.